In the heart of Milan, at Galleria Passerella 1, a new two-level Boots pharmacy has recently opened, operating with extended hours 7 days a week. This modern and functional retail space goes beyond traditional pharmaceutical and diagnostic services, dedicating an entire floor to beauty and personal care, complete with treatment rooms and on-site beauty consultants.
Within this innovative, wellness-focused space, we created a fully custom artificial vertical green wall, visible from multiple angles and designed to blend seamlessly with the interior architecture. The vertical garden serves as a natural and visually striking feature that accompanies visitors across both levels, evoking a sense of calm and freshness. Made with high-quality artificial plants, the green wall requires no maintenance, making it an ideal solution for a high-traffic public environment. Every detail has been carefully curated to align with the store’s concept, which merges technology, health, and design.
This installation strengthens the dialogue between retail and nature, bringing a permanent, low-maintenance green presence even to a dynamic urban setting like San Babila.
A custom artificial vertical garden
The green wall created for the new Boots pharmacy was custom-designed to perfectly fit the two-level layout and the architectural concept of the space. Each plant was carefully selected to achieve a natural “jungle-style” effect, in harmony with the environment’s modern aesthetic. The result is a striking, scenographic composition with strong visual impact—completely maintenance-free and designed to offer visitors an immersive and welcoming experience from the very first step inside.
What makes the project even more dynamic is the ability to adapt the wall throughout the year, following the seasons: flowers and other decorative elements are periodically added to create ever-changing scenes in tune with the time of year and special occasions. It’s a way to refresh the space without invasive interventions, while keeping the connection with nature constantly alive.
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